Not every marketing team is ready for automation. Of course, your marketers have an important job, to which all means are appealed. But there is nothing good in spending money on automation and not using it to the maximum.
The most important thing you need to know: you can not just press a couple of buttons, start and forget. This is a big myth. Automation does not do marketing for you. It strengthens existing processes. So it’s great if it’s working processes. If they are not so good, this checklist will serve as an excellent starting point for creating a marketing strategy.