There are several categories of web marketing tools. Here they are briefly comparison of various tools with the mention that you have to choose carefully the one that corresponds to your business needs.
- Website analytics tools
Such web marketing tools help the marketer understand how well the business website performs. You will be able to spot the things that do not work as you’d expect, thus, having the chance to make a really quick and efficient fix. An example of a popular analytic tool is Omniture, one of the most complex web analytics programs invented so far.
- Competitor analysis research tools
These group of website marketing tools functions as a detective kit, meaning that they help you take a peek into what your competition’s doing. Find out about their backlinks and analyze them automatically, discover the search engine optimization strategies and even get statistical reports and comparisons between different competitors. It all depends on what type of software you choose to purchase here. Read some reviews to make up your mind on a particular tool.
- Ranking reporting tools
Lots of web marketers want to get a clear picture of how their businesses are doing with search engines. Ranking reporting web marketing tools will help one stay informed and ready to act. Such software programs are designed for both large and small search engines alike.