Not every marketing team is ready for automation. Of course, your marketers have an important job, to which all means are appealed. But there is nothing good in spending money on automation and not using it to the maximum.
The most important thing you need to know: you can not just press a couple of buttons, start and forget. This is a big myth. Automation does not do marketing for you. It strengthens existing processes. So it’s great if it’s working processes. If they are not so good, this checklist will serve as an excellent starting point for creating a marketing strategy.
Create a well-established system of inbound marketing or set up other channels to drive traffic to the site. So you will generate a constant inflow of leads, with which you can work, turning them into customers.
Automation is considered successful, if no leader is left without attention.
Even better, if you personalize letters for different segments. This is the place where automation can give a qualitative leap.
If your site has a large and constant stream of users, then no team of marketers can work with each new user. In order not to lose new users, you just need automation. The more you have already interacted with users through different channels, the more powerful will be your automation (automation services just collect all kinds of information about each of your users). We often think of automation as an instrument only for sending letters. But you can automate workflows that are based on both information gathering and content distribution as well.